News

Oprah has everything – even her own Starbucks drink

Oprah has everything – even her own Starbucks drink

DRINK LIKE OPRAH: For each Teavana "Oprah Chai" product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education. Photo: Reuters

(SEATTLE) – Starbucks Corp will add a celebrity blend to its big tea push when it debuts “Oprah Chai,” a tea-based drink created by media mogul Oprah Winfrey.

Winfrey and Starbucks’ chief Howard Schultz clinked tea cups on Wednesday at the company’s annual meeting as they announced the new brew, which will go on sale at Starbucks and Teavana stores in the United States and Canada on April 29.

Starbucks, the world’s biggest coffee chain, is looking to tea as a way to keep expanding its sales as competition grows in the coffee market and it continues moving into new global markets.

“We are going to elevate the tea experience in the same way we did for coffee,” Schultz said, adding that partnering with Oprah “is a strong next step forward in accomplishing this objective.”

Starbucks said Winfrey developed the tea with Teavana’s teaologist Naoko Tsunoda.

Winfrey, a tea aficionado, said her taste runs toward the spicy, robust and fuller-bodied. And to that end, “Oprah Chai” is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.

For each Teavana “Oprah Chai” product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.

According to The Tea Association of the USA, tea is the most widely consumed beverage in the world next to water. While tea is the more popular beverage, coffee is king when it comes to sales.

Global coffee retail sales were $75.7 billion in 2012 compared to $40.7 billion for tea, according to market research firm Euromonitor International.

Seattle-based Starbucks’ $620 million purchase of tea store chain Teavana Holdings Inc in 2012 was its largest acquisition to date.

(Reporting by Bill Rigby in Seattle and Lisa Baertlein in Los Angeles; editing by Andrew Hay, Bernard Orr)

News

in National

Making headlines this week

AP977488553978

A look at some of this week's biggest newsmakers.

in National

Student opens fire in high school north of Seattle

People embrace in front of school busses at a church, Friday, Oct. 24, 2014, where students were taken to be reunited with parents following a shooting at Marysville Pilchuck High School in Marysville, Wash.

A student opened fire at his Washington state high school on Friday, killing one person, and wounding at least four others.

in Entertainment

TLC cancels ‘Honey Boo Boo’

honeybooboo

The hit reality TV show is off the air after allegations family matriarch Mama June is dating a convicted sex offender.

in Entertainment

Christian Bale to play Steve Jobs in new biopic

bale

The "Dark Knight" star will portray the late Apple Computer co-founder.

in National

Evenflo recalls infant seats to fix sticky buckles

evenflo

More than 200,000 rear-facing car seats are being recalled.